Chatbots are quickly becoming an inextricable part of a successful Customer Experience. They are at the cutting edge of innovation, of today’s business strategy and the focus of The Social Client’s latest White Paper.
Explanations, expert analyses, business cases… Group Acticall’s digital consulting agency delivers all the comprehensive elements and practical tools for developing chatbots and creating truly enhanced conversational experiences that meet the millennial generation’s increasingly high demands and reactivity.
Table of Contents:
Introduction: Chatbots, a potential game changer for brands by Arnaud de Lacoste
1.1 Chatbots explained by Stéphane Akkaoui
1.2 How to develop a chatbot
2. Expert analysis
2.1 Messaging and chatbots
2.2 Messenger chatbots and convergence
3.1 The four chatbot families
3.2 A step-by-step conversation with a chatbot
Conclusion: Creating THE value generating conversation by Vanessa Boudin-Lestienne
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